Long-term consulting project - Consulting

Food safety

Long-term consulting project

A company located in Guangzhou specializes in producing bakery products including frozen cakes, mochi, mooncakes, and more, backed by over 20 years of industry experience. Initially serving e-commerce platforms and traditional distribution channels, the company has gradually transitioned to catering to mid-to-high-end clientele, partnering with notable clients like Luckin Coffee, Sam’s Club, Disney, and Baicaowei.

Principal Challenges

Short-term Challenge: During the client transformation process, the company faced not only heightened demands from clients (regarding foreign object control, consistency in quality, and protection of brand reputation), but also encountered challenges in aligning thought processes (including change management and effective communication during exceptional circumstances).
Medium to Long-term Challenge: The higher expectations from mid-to-high-end customers required a team that lacked experience in handling key accounts. There were concerns regarding food safety standards and the ability to meet stringent requirements.

Project Achievements

Coaching Outcomes: Comprehensive improvement in the overall management system; increased scores in client audits; and a reduction in customer complaints.
Feedback from Quality Director Mr. Liu: He expresses gratitude for the three-year guidance provided by the IQC team, which significantly enhanced the company’s site management and systematic management capabilities. Through fostering and promoting a food safety culture, various management requirements have become sustainably integrated. The company’s progress has garnered recognition from both clients and the market. They plan to continue their partnership with Yuezi and persist in continuous improvement efforts.